Causes and Effects of Consumerism

Causes and Effects of Consumerism Sarah Mutaher Introduction Consumerism is the term used to describe the effects of equating personal happiness with purchasing material possessions and consumption. Today we live in a consumer culture obsessed world. Consumption encompasses our everyday lives and structures our everyday agendas. The values, meanings and costs of what we consume have become an increasing important part of our social and personal experiences. The main factor enforcing our actions in this way is the news media. The news media is filled with information about consumption- not only in the form of advertising but also as news about businesses, lifestyles and economic indicators. However none of this tells us how we came about as a culture that associates freedom with the freedom of consuming anything of our choice and as a means of self-fulfillment. Analysis Consumerism is not just an issue that has come about in this new age and modern time it has been around for decades. For the most part, we only become aware of consumption when it is a problem, when there is environmental degradation caused by the production of goods in excess and more than we can consume. To understand this social phenomenon we must first understand the social and historical context of a consumer society. All cultures have found meaning in material goods. Objects resemble a social status or go further than that and have an emotional attachment with ones self. Goods are not only consumed for there material characteristics, but even more for what they symbolize- there meanings, associations and there involvement in our self image. Consumption is not simply the acquiring of products predestined meanings. Instead, it should be seen as a form of social consumer culture. While consumption is an act, consumer culture is a way of life. It is quite likely that never before in history has consumption become one of the central values of a culture. In modern society one learns merely to consume, and tasteful or appropriate consumption is only one of the numerous choices. It is this focus on consumption as a central worth that makes us a consumer culture. Consumption no longer seems to reflect our cultural values; it has itself become a cultural value. It has entered into the warp and turmoil of this fabric we call modern life. Every public space, every occasion for public gathering, every creative expression is seen as an opportunity to encourage more consumption. To understand how we have become this consumer crazy culture it is important to understand the humble beginnings of this crazy fixation. Before the industrial revolution of the eighteenth century, what people consumed was, either goods mad by family members or a person the consumer has a personal relation with. In early Europe the form consumerism took place in the weekly markets and seasonal fairs. The historical pattern in America was somewhat different. Unlike in Europe, where markets and fairs preceded the development of shops, in America shops emerged as the customary way of buying and selling in its early colonial period. It was not until the eighteenth century that markets and fairs became popular in the United States. Fashion is one of the key elements that fuel consumerism. Fashion not only includes clothing, but also any object where there is a concern for what is different, new and improved and which allows us to express our individuality. Fashion is so central to modern day consumption that it is difficult to imagine a culture in which it is not a major force. People throughout time have always been interested in the beautiful or in signs of status and in the pursuit of anything that brings them pleasure or happiness. It was during the last quarter of the sixteenth century in England that consumption first took off amongst the European nobility. This powered to two important developments. First, Queen Elizabeth the first used the dramatic spectacle of fashion as a display of government power. Second, she forced social competition among the nobility by removing them from their locality where they were clearly superior and forcing them to attend the London court where they had to compete with equals. Previously consumption had always been a family matter and what benefited the family the most. But now Elizabethan noblemen began to spend less on their families and more on themselves to further show there class and status. Josiah Wedgewood was one of the pioneers in the consumption phase. He had this new understanding of fashion and the market place.ÂÂ   Wedgewood was a manufacturer and retailer of pottery in the eighteenth century. He was the first to recognize that if the rich and elite could be induced to adopt fashions, the other classes would follow soon. There are only certain societies where it is possible for a fashion to spread to the higher class to the lower class. Fashion has to be affordable for those in the lower class and the classes must be close enough with some fluidity between them that those in the lower class could imagine themselves owing what those in the upper class have. In England during this period the lower class was eager to possess whatever the upper class deemed fashionable. Wedgewood understood the immense financial potential of such a social situation and learnt how he could control it. His fashion tool was pottery. Wedgewood learned to closely observe what the upper class was buying in order to predict what direction the lower class consumption habits would follow through. Another factor adding to the consumer culture is the portrayal of this culture. In the United States consumption spurred as a symbol for rebellion rather than a symbol a homogeneous conformity. Schutte and Ciarlante describe Coca cola, Levis and Marlboro as symbols of individualism and freedom. Three phrases from Stuart and Elizabeth Ewens Channels of Desire (1982) which they see as indicative of the recent tendencies within consumer culture describe it best. Today there is no fashion: there are only fashions. No rules, only choices. Everyone can be anyone. This suggests there is a war against uniformity, a surplus of difference which results in a loss of meaning. The repercussion is that we are moving towards a society without fixed status groups in which the adoption of styles of life which are fixed to specific groups have been surpassed. We have been encouraged to buy in order to establish our individuality in a mass-produced culture. To express our disgust with consumption by more consumption, to purchase the latest improved traditions. Now people are encouraged to buy to convey their rejection of homogenized lifestyles. This anti-consumption attitude only fuels more consumption. Years ago, many people imagined that life would be idyllic in the 21st century. Technology would have cured most human short-comings, and there would be abundance of resources available for all. Population growth and over consumption underlie many of the invasive environmental and social concerns that humans face today. Over consumption of our natural resource base is jeopardizing ecosystems throughout the world. Wealthy nations like the US amount to 20 percent of the worlds population, yet they use more than 70 percent of the earths resources and generate an even higher volume of wastes. Some of these wastes are released into the atmosphere, rivers and oceans, others are land filled or incinerated, a small part is recycled. The standard notion of economic development envisions the rest of the worlds population moving progressively up the ladder of mass consumption. Clearly, the environmental implications of the global spread of mass consumption for resource use and environmental was te is staggering. In present times design culture also has greatly been influenced consumerism. Cities such as Las Vegas have dedicated there entire landscape to advertising to feed the need of consumerism. For the Utopian design at hand I have targeted the hospitality sector of the economy which attracts consumers owed to the hectic and fast-paced life we live today. I have chosen the Singapore Cricket Club for my bar and restaurant. The design is held together by the concept of network. Taking into consideration that the bar is the main attraction of a bar and highest revenue earning point in an FB. Using the concept of network my design directs all consumers towards the bar. The bar acts as the main attraction of my design which can be viewed from all levels and spaces. The unconventional feature of the bar is that it suspends 3000mm from the ground. As people walk through narrow corridors directing them towards the bar they are suddenly engulfed by the large open suspending bar and LED lighting panels from the ceiling going past 3 floors lighting up the entire design and focusing mainly onto the bar. The cuckoo club in London is a great example of how the bar acts as a key attraction in the premises. The entire space communicates glamour, drama and luxury. It represents a grand, dramatic film set with huge doors sweeping stairs, silk and voile drapes. The bar acts as a key feature covered entirely in gold sequins, set beneath a ceiling of diamond pattern panels of LED lighting (acrylic domes set into panels and then colour-washed across the whole ceiling), fringed with diamante beading. The lighting is flexible, varying from simulated daylight to pinks and purple in the night. The second case study chosen is Wine tower bar in UK. A 13 meter high wine tower forms the alluring centre point of the Radisson SAS Hotel lounge and bar at Stansted airport. The temperature controlled structure, constructed out of 6.5 tons of laminated glass, a steel core and a pyramid shaped roof, is fitted with an acrylic rack filled with 4,000 bottles of red and white wine. The enchantingly lit column not only serves as a large open wine rack but also functions as a theatre in which 4 graceful wine angels suspended on cables collect the bottles ordered by the guests. With the help of remote control and computer controlled winches, these women glide effortlessly up and down, whilst also slipping in a few acrobatics in the between. Conclusion In conclusion, Consumer culture has been incredibly successful. Not only has it been successful in satisfying our needs and desires, but it also has been successful in redefining what are needs are and expanding our desires. If we accept these desires as natural or inevitable, then consumer society seems natural and inevitable as well. Consumerism on the other hand does not only feed our desires but has left this earth with beyond reconcilable damages. Today are demand for goods is increasing beyond the capability of what our earth can come up with it. If our greed for consumption keeps increasing we will have to very soon give up our basic needs because our demands cannot be kept up with.

Amazon SWOT Analysis of Inc

Amazon.com, Inc. or www.amazon.com has a mission statement to be the most customer-centric or customer-oriented retailer on this planet, where people can browse and buy anything they want to buy online with prices as low as possible on the market. (About Amazon) They are one of the world’s most important online retailers and providers of web service. (Amazon.com Inc.) They offer a large-scale of products such as clothing, merchandises for car and industrial uses, beauty and health products, books, games, electronic devices, grocery, food, jewelry, merchandises for kids and babies, movies, music, toys, sports goods, and etc. (Amazon.com Inc.)They also offer delivery and shipping, web hosting services and some other related services. (Amazon.com Inc.) They also make Kindle devices, and provide their products via company-owned online retailer websites. (Amazon.com Inc.) Not only they sell brand new unused merchandise, they also sell refurbished and second-hand used goods online. (About Amazon) Internal analysis – Strengths (their business model is their strength) In strategy, Amazon has improved the operations of their business by diversifying it from online bookstore to online merchandising with a wide variety of different kinds of products. (Amazon.com Inc.)Their dealing with costumers online without reseller model increased their inventory turnover with better returns. (Amazon.com Inc.) With their business models they also run warehouses that are not huge and large, but small and lean in many different places in the world. (Amazon.com Inc.) Their direct-to-customers with no resellers strategy makes it easier for them to handle their capital investments in their warehouses and lower possible inventory risks. (Amazon.com Inc.) By that strategy of dealing with customers directly also have increased the volume of their sales. (Amazon.com Inc.)Their business model offers everyday low prices for their products online. (Amazon.com Inc.) They have expande d their presence to many different countries globally by offering websites modified specifically according to different countries’ needs and wants like languages and taste with fulfillment networks. (Amazon.com Inc.) They learned and copied the most successful business  ventures from any other countries in the world internationally, and tested new features for their business strategy within the US market. (Amazon.com Inc.)Their product offerings are expanding by making agreements with third-party sellers around the world. Moreover, they let other retailers use their e-commerce online retailing platform technology for a price. (Amazon.com Inc.) They also offer bundle services to consumers for bringing in greater efficiency and lowering their prices in the market. (Amazon.com Inc.) And their bundled services later on diversified itself in the e-commerce markets to other platform services within the industry of cloud computing. (Amazon.com Inc.) Amazon has a broad product port folio allowing them to provide various products to serve a market of diversified customers. (Amazon.com Inc.)Customers of Amazon.com are offered a one-stop shopping experience to shop from clothing to smartphones to food. (Amazon.com Inc) Their efficient customer service and wide choice of goods and products putting their business focus on product selection, product prices, and the convenience to shop them. (Amazon.com Inc) Their product offerings include clothing, auto and industrial items, beauty and health products, books, computers, digital downloads, electronics, grocery, games, home goods, jewelry, kids and baby items, movies, music, office supplies, outdoor goods, shoes, sport goods, toys, and other kinds of tools. (Amazon.com Inc)Their strategy also emphasizes on selling their products at the lowest possible price by everyday low product pricing and free shipping such as the package Amazon Prime offering for free two-day-delivery on millions of items plus other features. (Am azon.com, Inc.) More and a greater number of customers shopping online are drawn to shop on Amazon.com because of Amazon’s broad and diverse product assortment with low prices. (Amazon.com, Inc.) And lately, Amazon just introduced their newly invented product, Kindle Fire, the most-advanced tablet providing a fully-integrated and end-to-end service for customers. (Amazon.com Inc.)They also started renting thousands of college textbooks to college students with a recently launched service called Amazon Textbook Rental. (Amazon.com Inc.) Amazon’s wide range of product offerings gives them a good chance of future financial growth. (Amazon.com Inc.) Amazon has adopted different technologies that make their website more customer-friendly. (Amazon.com Inc) With key features such as editorial and customer reviews written on their website,  manufacturer product information, gift guides, web pages customized to individual preferences like recommendations and notifications, 1- Click technology, secure payment systems, digital content and the Search Inside the Book technology. (Amazon.com Inc) And shoppers can track their orders on the website with â€Å"Your Account† features. (Amazon.com Inc)Amazon provides customer service all around the world easily with their customer service centers located on different parts in the world globally. (Amazon.com Inc) Moreover, their delivery is free with other options for shipping available worldwide around the globe. (Amazon.com Inc) With all those satisfactory shopping features available on their website, in return they have also gained high customer loyalty. (Amazon.com Inc) But they are still expanding not stopping with their customer serving coverage across the world, lately, they have just launched their Amazon Appstore in Western Europe including the United Kingdom, Germany, France, Italy and Spain providing access to their wide range of various Android apps which give convenience to customers using Andro id phones and tablets to shop. (Amazon.com Inc)Debt, for the fiscal year 2012, Amazon recorded a total of $3,830 million in debt, and compare to their debt in the fiscal year 2011 that was an increase of 170% in one year! (Amazon.com Inc) Amazon’s total long-term debt was almost $3,084 million. (Amazon.com Inc) Their debt could make them less likely to borrow more money to finance their working capital, capital expenditure, or other kinds of investments, particularly if rating organizations downgraded Amazon’s debt securities’ ratings. (Amazon.com Inc)This weakness would be unfavorable for Amazon especially during tough times in the economy with unstable market conditions to respond to. (Amazon.com Inc) Another very obvious unfavorable effect that Amazon’s huge debt has on them is that they need to pay back what they owe in principal plus accumulated interest which is a substantial amount of their cash flow from their business operations, which then reduc ed the amount of funds available for them to expand their business via activities like acquisitions and create more product offerings and to spend on their marketing. (Amazon.com Inc) Legal proceedings, Amazon has many lawsuits filed against them both in actual terms and those haven’t yet but have the possibility to do  so. (Amazon.com Inc)And majority of those cases suing Amazon are concerned with the issues of patent violations, the relations between Amazon and their employees, contract issues, liability of products, environmental issues, antitrust issues, and other kinds of issues, etc. (Amazon.com Inc) The companies that filed and On-Demand Publishing LLC dba CreateSpace claiming that Amazon has infringed US patents in the number of 7,392,283 and patent number 7,174,362. (Amazon.com Inc) And another case filed against Amazon was in September 2012 by B.E. Technology, LLC claiming that Amazon Digital Services, Inc. has again infringed people’s US patents in the num ber of 6,771,290. (Amazon.com Inc)An Australian quasi-government entity, Commonwealth Scientific and Industrial Research Organization, filed a lawsuit against Amazon for their infringement of US Patent number five-four-eight-seven-zero-six-nine. (Amazon.com Inc) Not only did Amazon face the lawsuits filed against them mentioned above, they have been also sued for patent infringement, violation of copyrights and etc. (Amazon.com Inc) Regardless if the companies filed lawsuits against Amazon won or lost, any legal proceeding could have a negative impact on Amazon’s cash flow and waste management’s time and effort. (Amazon.com Inc) External Analysis, uncontrollably good opportunities for Amazon Strategic acquisitions have continued to be considered as an important way by Amazon as a strategy for business growth. (Amazon.com Inc)Although merely viewed as supplements to their core business growth, acquisition is one way for them to expand their business including adopting n ew technologies of newly acquired companies, introducing new products, and expand their business reach in geography. (Amazon.com Inc) Examples such as their recent March 2013 acquisition of the company Goodreads a website providing customers a place for sharing books online. (Amazon.com Inc) Another example of their acquisition is with a company called IVONA Software in January this year 2013, which did text-to-speech technology. (Amazon.com Inc)And Amazon’s company which mainly works for their publishing, Amazon Publishing, bought another company, Avalon Book’s publication rights, of over three thousands backlist titles, and mostly in the romance, mystery and western book categories in the June of 2012. (Amazon.com Inc) And they have also made an agreement in March 2012 to acquire another company called Kiva Systems, Inc. or Kiva that focused on working with and inventing innovative technology forhandling material. (Amazon.com Inc)Amazon intended to raise the level of productivity via the acquisition of this innovative material handling company, making the employees able to pick, pack and stow their products in their fulfillment centers. (Amazon.com Inc) And this particular strategy is called â€Å"inorganic growth strategy†, as organic stands for â€Å"characterized by continuous or natural development†, might be able to help expand their market share in a significant extent. (Amazon.com Inc) Amazon’s opportunities for growth are also driven by their initiatives in strategy to make their product assortment better in the market. (Amazon.com Inc)For example, they have expanded their multi-year licensing agreement with PBS Distribution in order to offer free-of-charge online streaming of past seasons PBS programs to registered members of their Amazon Prime package in June 2013. (Amazon.com Inc) And in May of 2013, Amazon introduced their invented Kindle Worlds, a platform product made for publishing commercially and available for the first time in the market. (Amazon.com Inc) Then in January 2013, they made an agreement regarding the licensing of the content of A+E Networks, in order to add earlier seasons of A&E, bio, HISTORY and Lifetime channel into the prime instant video service on their Amazon.com website. (Amazon.com Inc)And earlier in November 2012, they started to provide a service called Amazon Redshift, which is a fully managed and powerful warehouse in the cloud for petabyte-scale data storage. (Amazon.com Inc) In the meantime, Amazon also introduced a marketplace called the Amazon wine in the market, where customers are offered more than a thousand wines. (Amazon.com Inc) And in earlier in August 2012 in the UK, Germany, France and Italy and Spain in Western Europe, Amazon launched their Amazon Appstore providing an access for European customers to download and use their wide range of high quality Android smartphone apps conveniently to shop on their website when the European customers are u sing their Android electronic devices such as cellphone and tablet computer to shop. (Amazon.com Inc)And then earlier in the March of 2012, Amazon made an announcement to the world that they were going to make a $150 million USD investment to open a new Jeffersonville, Indian fulfillment center in the US. (Amazon.com Inc) Their initiatives to make themselves able to provide customers with more product offerings with a new fulfillment center in the US could give them a better chance in business growth. (Amazon.com Inc) Another area of  opportunity for Amazon to potentially expand their presence in the market is in the E-Commerce business. (Amazon.com Inc) There is a good chance of potential for Amazon to grow their business and raise their profitability with direct marketing along with e-commerce business’ rising trend. (Amazon.com Inc)Due to the recent scenario that a growing number of consumers these days rather shop online than visit the retail stores physically to save t heir time and money in one stop. (Amazon.com Inc) According to professionals in the industry, traffic of the IP data in the globe is forecasted to go up to six point six zettabytes annually by the year 2016, and also traffic of the cloud storage is forecasted to rise from 2011’s 39% of total data centre traffic up to 64% in the year 2016. (Amazon.com Inc) The growth of E-commerce market is driven by smart phones, tablets and other internet enabled electronic devices’ uses. (Amazon.com Inc)Along with this growth of online shopping using internet enabled electronic devices, this trend pushes and changes other retailers to invest more into serving the new format of electronic device online shopping customer segment. (Amazon.com Inc) And Amazon could increase their cost savings and expand their share in the retailing market with an already well established position in the e-retailing. (Amazon.com Inc)The fact that Amazon is subject to the government and the law’s re gulation and intervention is considered an external threat. (Amazon.com Inc) The government and the law could pose external threats to Amazon’s business in aspects such as taxation, privacy, data protection, pricing, content, copyrights, electronic device certification, electronic waste, consumer protection, the provision of online payment services, the design and operation of websites, and the characteristics and quality of Amazon’s products and their services. (Amazon.com Inc)Today, the US Supreme Court does not allow collecting state and local taxes for Internet sales. (Amazon.com Inc) However, some states in the US and the Congress have been thinking of initiatives that could restrict the Supreme Court’s place and voice in matters regarding issues of Internet sales’ taxation. (Amazon.com Inc) And if those states and Congress succeed, Amazon might will be required to either collect a certain tax called â€Å"sales and use taxes† in some states  or alter the ways of how they practice their business for the law. (Amazon.com Inc) Imposing taxes by the local government and by state could create a burden on the company’s administration. (Amazon.com Inc)Moreover, those taxes if imposed on the bills of Amazon’s customers could less their demand and make their products and services less attractive in the market with increased cost. (Amazon.com Inc) The online shopping market is a very competitive one to do business in, including for Amazon. (Amazon.com Inc) The kind of competitors they have such as any other online e-commerce and mobile e-commerce sites, publishers, media companies and other companies designing, manufacturing, marketing digital media devices. (Amazon.com Inc)They compete in terms of price, product selection, how convenient is it to shop, product quality, how much time it takes/speed, and their services and tools’ reliability. (Amazon.com Inc) The list of names of Amazon’s online shopp ing competitors would be eBay, Yahoo, Books-A-Million, Barnes & Noble, ValueVision Media, and Netflix. (Amazon.com Inc) Their competitors could possess more resources with more customers and better recognitions than Amazon. (Amazon.com Inc)Along with the competition getting fiercer Amazon needs to maintain their stock while adapting to an unstable environment of changing needs and wants in order to survive. (Amazon.com Inc) In international finance, there is a risk called foreign currency exchange risk, and that’s the kind of external threat that Amazon is exposed to as a global company doing business internationally. (Amazon.com Inc) Last year in 2012, Amazon’s revenue in total has a 43% stake outside the US in the international segment. (Amazon.com Inc) And for that year their business profit went down dramatically in the figure of $853 million compare to their 2011 revenue due to the ups and downs of the values of foreign currencies, in other words they lost a lot o f money because of their vulnerable and high exposure to exchange rate risk. (Amazon.com Inc)As they have revenue denominated internationally in the continents of Asia, Europe and North America. (Amazon.com Inc) They also have things in value other than revenue such as assets, liabilities denominated in many different foreign currencies. (Amazon.com Inc) Those currencies for example such as they do business transactions with the European Euro, British Pound, Japanese Yen, Chinese Yuan and Korean Won and etc. (Amazon.com Inc) Yet they still have the USD as their main functional currency. (Amazon.com Inc) If the foreign  currencies devalue against the USD then they would lose money when they convert their foreign revenue back to the US, but if the US dollar exchange rate weakens against all other major foreign currencies, then Amazon would face potentially greater long-term liabilities. (Amazon.com Inc)

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Smoking Effects in America - 1043 Words

The one substance found in tobacco, which is in cigarettes, is nicotine, a highly addictive drug. The drug rearranges the chemicals in the brain, dopamine and noradrenaline, causing a change in mood and concentration, giving off a feeling of relaxation. The drug elevates the mood and heart rate but doesnt last for very long. Once the nicotine leaves the body, the addiction begins and a craving for another cigarette begins. Without replenishing the nicotine in the body, the body endures unpleasant withdrawal symptoms. The more someone smokes, the more the brain gets used to the drug, so a higher nicotine intake would be needed to get the same effect on a person who has been smoking all their life. With an addiction so strong, the surgeon generals study shows that nicotine has the same addiction, possibly even more, and behavior characteristics than heroin. Forums have been made requesting help on relationship that have problems because of the use of tobacco smoke. Replies showed two sides of people: those who are for and those who are opposed cigarette smoking. Those who are for the use are usually smokers themselves. Explaining the addiction of the drug is a smokers reason as to why they partake in the drug although they know how life threatening it can be. Those who are opposed the use of tobacco are typically nonsmokers who explain the dangers in health and well-being of smokers. Tobacco companies influence public policy and legislation in America every day.Show MoreRelated America Needs a Complete Smoking Ban Essay1399 Words   |  6 Pagessyndrome due to exposure of secondhand smoke in America (â€Å"American Lung Association†). Children all over the United States are unwillingly exposed to parental secondhand smoke in public, in cars, and at home. When children are exposed to secondhand smoke, many develop life threatening diseases later in life as a result of that exposure. 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